Tuesday, 8 September
DAY TWO
đź“ŤLUCA School of Arts
đź“ŤICHEC Brussels Management School Montgomery Campus
HOW CREATIVE SKILLS BECOME SYSTEMS
Taking place across two venues, sessions will explore how creative agency is translated into ecosystems, partnerships, learning pathways, sustainability transitions, entrepreneurship, AI, and implementation models. The day includes parallel thematic sessions and a further opportunity to experience the immersive CYANOTYPES Creative Agency Clinic.
The programme is currently fully booked. In case you didn’t secure a spot in time, you can join the waiting list below.
*All session times are listed in Central European Summer Time (CEST)
08:30 – 09:30
Registration and Coffee
Venue: LUCA Entrance Hall
09:30 – 11:00
Parallel Thematic Sessions
Venue: LUCA School of Arts
Working directly with CYANOTYPES Pilots, tools and implementation stories, participants are invited to reflect on their own practice, explore new perspectives, and identify practical next steps for their own organisations.
How can local and regional ecosystems translate European skills agendas into real partnerships and implementation models?
In collaboration with the Creative Pact for Skills, this interactive session explores local skills partnerships, ecosystem intermediaries, and cross-sector collaboration connecting education, industry, SMEs, policymakers, and communities.
How can the Cultural and Creative Sectors contribute to the green transition beyond awareness raising?
Hosted by GreenCCIrcle and the Creative Pact for Skills – Green Skills Working Group, this session explores sustainability transformation through skills development, experimentation, ecosystem-building, and regenerative approaches to creative practice.
From Narrative to Action: Enabling Sustainable Transformation presents the project’s integrated approach to advancing the green transition in the Cultural and Creative Sectors and Industries (CCSI). It showcases the combined use of the GreenCCIrcle Academy, Hub, and Living Labs as interconnected tools that support skills development, experimentation, and organisational change across diverse European contexts.
The session focuses on how these instruments have been applied in practice to address sustainability challenges, close skills gaps, and foster new business and collaboration models. Through storytelling, case studies, and practitioner experiences, it highlights concrete transformation processes enabled by the GreenCCIrcle Academy, Hub, and Living Labs, making the project’s impact tangible beyond its outputs.
A key component of the session is the development and discussion of policy recommendations for green skills and the CCSI, drawing on project findings to inform more effective, practice-based and adaptive policy approaches. Framed as an interactive space for dialogue, the session brings together practitioners, policymakers, and stakeholders to translate hands-on experience into actionable insights and to identify enabling conditions for sustainable innovation. It positions creative competences as key drivers of resilience, adaptation, and long-term value creation within evolving cultural and economic ecosystems.
Speakers:
- Merje Laiapea, Founder of In Relation Lab and Member of Lanka.pro
- Silja Suntola, Project manager, Xamk – South-Eastern Finland University of Applied Sciences
- JesĂşs Boyano Sierra, Director, INFODEF Institute for the Promotion of Development and Training
Moderated by Anna Ochmann, Visual Artist, Interior Designer, Researcher and Expert, ARTeria and Anna Chiara, Ca’Foscari
How can artistic intelligence help us navigate uncertainty and imagine alternative futures?
Through experimentation, speculation, storytelling, and creative inquiry, the arts offer distinctive ways of identifying emerging signals, questioning assumptions, and exploring possible futures. These approaches can support innovation, interdisciplinary collaboration, and more adaptive responses to complex societal challenges.
Hosted by LUCA School of Arts, this interactive workshop invites participants from across education, research, policy, and the Cultural and Creative Sectors and Industries (CCSI) to explore how artistic intelligence can strengthen anticipatory thinking, creative agency, and future-oriented decision-making.
11:00 – 11:30
Coffee break
11:30 – 12:45
Parallel Thematic Sessions
Venue: LUCA School of Arts
This workshop offers the same experience as the first session, providing an additional opportunity for participants who were unable to attend Round I.
Drawing on four years of experimentation across Europe, the workshop shares the unexpected discoveries that emerged through the CYANOTYPES project. Rather than introducing the Framework through presentations, participants explore the project’s “best kept secrets”: how organisations discovered their blind spots, reframed challenges, learned from mistakes, and translated creative competences into meaningful change.
Working directly with CYANOTYPES Pilots, tools and implementation stories, participants are invited to reflect on their own practice, explore new perspectives, and identify practical next steps for their own organisations.
Please note: this session repeats Round I. and is intended for participants who did not attend the earlier workshop.
A continuation of the session hosted by GreenCCIrcle and the Creative Pact for Skills – Green Skills Working Group exploring sustainability transformation through skills development, experimentation, ecosystem-building, and regenerative approaches to creative practice.
Speakers:
- Silja Suntola, Project manager, XAMK
- Anna Chiara, Ca’Foscari
- JesĂşs Boyano Sierra, Director, INFODEF
Moderated by Alexandra Matiová, Senior Project Manager, Creative Industry Košice
How can skills partnerships support rural development, and why are culture and creativity critical to regenerative and place-based approaches?
Led by Materahub, CISE, and the Creative Pact For Skills Working Group on Entrepreneurial Skills, this interactive session explores how to develop a rural ecosystem that is experiential, entrepreneurial, and regenerative, with a strong focus on cultural tourism. It highlights the value of cross-sector collaboration, bringing together Large-Scale Partnerships (LSPs) to co-create integrated approaches that connect culture, economy, and territory.
Through examples from experiential tourism, local ecosystems, and place-based initiatives, participants will examine how culture and creativity can connect sectors, activate local assets, and support sustainable transformation in rural areas.
This session advocates for a model of rural development that is place-based, ecosystem-oriented, sustainable, and rooted in local identity and innovation.
Who is this session for? Policymakers and professionals working across agri-food, cultural and creative industries (CCIs), proximity and social economy, retail, and tourism.
Speakers:
- José Manuel Colsa, Founder of Vamos Rural and Origen 0
- Alexandra Yaghil, European Policy Expert and Project Manager
- Dino Lupelli, Senior Consultant and Manager, Music Innovation Hub, Associazione distretto produttivo Puglia Creativa
- Haude Blanc, Networking and Project Officer, Rural Pact Support Office
- Chiara Lipari, Project Officer, Social Economy Europe
- Klaus Elrich, Coordinator of the Pact for Skills Tourism LSP
- Annabelle Favreau, EU Project Manager, GPEX
Moderated by José Carlos Ceballos, Director, International Area of Centro Internacional Santander Emprendimiento (CISE) and Paolo Montemurro, Director or Materahub and co-lead of the Creative Pact for Skills
What can the EU offer the cultural and creative sectors? Which funding is available under the Creative Europe programme, what are the priorities and how can you write a strong application? And what’s next?
Hosted by Creative Europe Desks Wallonia-Brussels, Flanders and The Netherlands, this session introduces participants to the Creative Europe and upcoming AgoraEU programme, with a focus on the Creative Europe Culture subprogramme and international collaboration for the cultural and creative sectors (excluding the audiovisual sector, which is covered by Creative Europe MEDIA).
Speakers:
- Nathalie Marchal, General Manager, Creative Europe Desk Belgium – Wallonia Brussels
- Ariane De Vriendt, Advisor, Creative Europe desk Flanders
- Albert Meijer, Advisor Creative Europe Culture, DutchCulture | Creative Europe Desk NL
13:30 – 14:30
Lunch
Venue: ICHEC Cantine
14:30 – 16:00
Parallel Thematic Sessions
Venue: ICHEC Brussels Management School
Led by Cultuurloket, northern ireland screen, mediarte, and the Creative Pact for Skills – Entrepreneurial Skills Working Group, this interactive session will focus on learning ecosystems: close collaborations between educators, industry parties, funders and policy makers to foster resilient creative careers. The speakers will present case studies from the audio-visual sector in Belgium and Northen Ireland, focusing on both youth creative career development and lifelong learning.
This session will explore thus how creative careers develop over time and highlight the importance of a strong, interconnected ecosystem to support that journey. It will demonstrate that talent development is not about fixing individuals but rather strengthening the connections around them. A resilient creative career needs more than skills. It needs ad-hoc tools, continuous support and a learning ecosystem.
The session also addresses the topic of cross-sector policy support required to sustain, scale up and replicate learning ecosystems it in other sectors.
Who is this session for? This session is designed for policymakers, educators, cultural organisations, and learning ecosystem builders and changemakers interested in strengthening pathways into and through creative careers.
Speakers:
- Annemie Verlinden, Financial management and European projects officer, Cultuurloket
- David McConnell, Head of Education, Northern Ireland Screen
- Jan Vermoesen, Director, Mediarte
- Sean Boyle, ScreenWorks Lead, Into Film
Moderated by Jon Heemsbergen, Director, Art-up
Hosted by CREDEX and the Creative Pact for Skills – Micro-Credentials Working Group, this session explores how micro-credentials can support lifelong learning, employability, mobility, and learner-centred education systems in the Cultural and Creative Sectors.
Moving from policy reflection toward practical implementation, the session addresses:
• recognition and portability
• ecosystem collaboration
• non-formal and informal learning
• governance and accessibility
• future skills pathways
Speakers:
- Gareth Lee, Manager, Cultural & Creative Industries Skillnet
- Johan Van Aalst, Director, sQuare Amsterdam
- Saija Heinonen, Project Manager, Metropolia University of Applied Sciences (Gamebadges project)
- Denise Stanely Chard, Founder/Director, CLOCK YOUR SKILLS
Moderated by Becky Riches, Scientific Consultant, Materahub
Hosted by EIT Culture & Creativity
This session brings together European initiatives and EU-funded projects, and key stakeholders working on the impact of Artificial Intelligence in the Cultural and Creative Sectors and Industries (CCSI). Participants will explore how the CCSI can actively shape and position itself within the urgent transition towards a human-centred AI future. The audience will walk away able to draw inspiration from impactful approaches to one of the most pressing challenges facing CCSI today.
Moderated by Jeremy Booth, Marketing and Communications Manager, EIT Culture & Creativity
16:00 – 16:30
Coffee break
16:30 – 18:00
Closing Discussion
Venue: ICHEC Auditorium
“Creative Confidence” is described as “the capacity to turn creative thinking into action.” This plenary demonstrates how this can be carried out by showcasing a model for embedding creative skills into innovation, entrepreneurship, cross-sector collaboration, with the ultimate goal of systemic transformation.
On display will be a series of real-world approaches and experiences from the EIT Culture & Creativity portfolio, presented through a “show and tell” approach, inviting audiences to reflect on how creative skills are creating tangible impact across business creation, innovation, and sectors beyond the CCSI.
Moderated by Rolf Hughes, Director of Education, EIT Culture & Creativity
19:30
Optional Networking Dinners
Participants can opt into a facilitated matchmaking process and join small dinner groups for informal exchange and cross-sector networking. Please note that dinner is at your own expense.
