Tuesday, 8 September
DAY TWO
📍LUCA School of Arts
📍ICHEC Brussels Management School Montgomery Campus
HOW CREATIVE SKILLS BECOME SYSTEMS
Taking place across two venues, sessions will explore how creative agency is translated into ecosystems, partnerships, learning pathways, sustainability transitions, entrepreneurship, AI, and implementation models. The day includes parallel thematic sessions and a further opportunity to experience the immersive CYANOTYPES Creative Agency Clinic.
Selected sessions will be livestreamed. See the programme below for details and links.
*All session times are listed in Central European Summer Time (CEST)
08:30 – 09:30
Registration and Coffee
Venue: LUCA Entrance Hall
09:30 – 11:00
Parallel Thematic Sessions
Venue: LUCA School of Arts
This highly interactive workshop shares the unexpected discoveries that emerged through four years of experimentation. Participants explore the project’s “best kept secrets”: how organisations discovered their blind spots, reframed challenges, learned from mistakes, and translated creative competences into meaningful change
Working directly with CYANOTYPES Pilots, tools and implementation stories, participants are invited to reflect on their own practice, explore new perspectives, and identify practical next steps for their own organisations.
Moderated by Willem-Jan Renger, System Designer & Education Strategist, HKU – University of the Arts Utrecht & CYANOTYPES and Siete Sirag, Educational Trainer, HKU – University of the Arts Utrecht
Please note that this session will be repeated at 11:30 CEST for those unable to attend this timeslot.
How can local and regional ecosystems translate European skills agendas into real partnerships and implementation models?
In collaboration with the Creative Pact for Skills, this interactive session explores local skills partnerships, ecosystem intermediaries, and cross-sector collaboration connecting education, industry, SMEs, policymakers, and communities.
Speakers:
- Camila De Epalza Azqueta, Senior EU Policy Officer, Delegation of the Basque Country to the EU
- Astrid Hannes, Head of Projects, ERRINÂ
- Becky Riches, Senior Project Manager, RSP Creative South, Materahub
- Daniela Santopolo, Policy Officer, DG GROW, European Commission
- Anna Spechtenhauser, Deputy Head of the Stuttgart Region European Office in Brussels
- Jenny Tingvall Kornmacher, Cultural and Creative Industries Development Officer, Region Skåne
- Mareile Zuber, Projectmanager Creativity, Innovation, Sustainability & Business, RSP Amsterdam, Amsterdam University of Applied Sciences
Moderated by Paolo Montemurro, Director, Materahub and co-lead of the Creative Pact for Skills
How can the Cultural and Creative Sectors contribute to the green transition beyond awareness raising?
Hosted by GreenCCIrcle and the Creative Pact for Skills – Green Skills Working Group, this session explores sustainability transformation through skills development, experimentation, ecosystem-building, and regenerative approaches to creative practice.
From Narrative to Action: Enabling Sustainable Transformation presents the project’s integrated approach to advancing the green transition in the Cultural and Creative Sectors and Industries (CCSI). It showcases the combined use of the GreenCCIrcle Academy, Hub, and Living Labs as interconnected tools that support skills development, experimentation, and organisational change across diverse European contexts.
The session focuses on how these instruments have been applied in practice to address sustainability challenges, close skills gaps, and foster new business and collaboration models. Through storytelling, case studies, and practitioner experiences, it highlights concrete transformation processes enabled by the GreenCCIrcle Academy, Hub, and Living Labs, making the project’s impact tangible beyond its outputs.
A key component of the session is the development and discussion of policy recommendations for green skills and the CCSI, drawing on project findings to inform more effective, practice-based and adaptive policy approaches. Framed as an interactive space for dialogue, the session brings together practitioners, policymakers, and stakeholders to translate hands-on experience into actionable insights and to identify enabling conditions for sustainable innovation. It positions creative competences as key drivers of resilience, adaptation, and long-term value creation within evolving cultural and economic ecosystems.
Speakers:
- Gerin Trautenberger, President of CreativeFED
- Merje Laiapea, Founder of In Relation Lab and Member of Lanka.pro
- JesĂşs Boyano Sierra, Director, INFODEF Institute for the Promotion of Development and Training
- Anna Chiara Carlet, Researcher and project manager, the aiku center – Art Industry Culture of the Ca’Foscari University of Venice
- Giorgio de Bin, Secretary General of the Belgian–Italian Chamber of Commerce in Brussels
- Gianna Lia Cogliandro-Beyens, Secretary General of ENCATC
Moderated by Anna Ochmann, Visual Artist, Interior Designer, Researcher and Expert, ARTeria and Prof. Fabrizio Panozzo, Director, the aiku center – Art Industry Culture of the Ca’Foscari University of Venice
Through artistic experimentation and research, the arts help investigate emerging domains, question assumptions, and explore possible futures, fostering innovation and adaptive responses to societal challenges.
Hosted by LUCA School of Arts, this interactive workshop brings together participants from education, research, policy, and the Cultural and Creative Sectors and Industries (CCSI) to explore how artistic intelligence can strengthen future-oriented thinking and decision-making. Participants will generate speculative ideas on how the arts can increase their impact across society and propose indicators to validate interdisciplinary work through artworks and artistic research.
Facilitated by Koenraad Hinnekint, performing artist, art educator, and posthuman researcher, LUCA School of Arts and Kobe Ardui, Coordinator of Lifelong Learning programmes, LUCA School of Arts
11:00 – 11:30
Coffee break
11:30 – 12:45
Parallel Thematic Sessions
Venue: LUCA School of Arts
This workshop offers the same experience as the first session, providing an additional opportunity for participants who were unable to attend Round I.
Drawing on four years of experimentation across Europe, the workshop shares the unexpected discoveries that emerged through the CYANOTYPES project. Participants explore the project’s “best kept secrets”: how organisations discovered their blind spots, reframed challenges, learned from mistakes, and translated creative competences into meaningful change.
Working directly with CYANOTYPES Pilots, tools and implementation stories, participants are invited to reflect on their own practice, explore new perspectives, and identify practical next steps for their own organisations.
Moderated by Willem-Jan Renger, System Designer & Education Strategist, HKU – University of the Arts Utrecht & CYANOTYPES and Siete Sirag, Educational Trainer, HKU – University of the Arts Utrecht
Please note: this session repeats Round I. and is intended for participants who did not attend the earlier workshop.
A continuation of the session hosted by GreenCCIrcle and the Creative Pact for Skills – Green Skills Working Group exploring sustainability transformation through skills development, experimentation, ecosystem-building, and regenerative approaches to creative practice.
Speakers:
- Megan Best, Co-Founder and Director, Julie’s Bicycle EuropeÂ
- JesĂşs Boyano Sierra, Director, INFODEF Institute for the Promotion of Development and TrainingÂ
- Anna Chiara Carlet, Researcher and project manager, the aiku center – Art Industry Culture of the Ca’ Foscari University of VeniceÂ
- Riina Ă•un, GreenCcircle Project Coordinator at the Estonian Academy of Arts’ Sustainable Design and Materials Lab (DiMa)Â
- Silja Suntola, Project manager, XAMKÂ
Â
Moderated by Alexandra Matiová, Senior Project Manager, Creative Industry Košice and Silja Suntola, Project manager, XAMKÂ
How can skills partnerships support rural development, and why are culture and creativity critical to regenerative and place-based approaches?
Led by Materahub, CISE, and the Creative Pact For Skills Working Group on Entrepreneurial Skills, this interactive session explores how to develop a rural ecosystem that is experiential, entrepreneurial, and regenerative, with a strong focus on cultural tourism. It highlights the value of cross-sector collaboration, bringing together Large-Scale Partnerships (LSPs) to co-create integrated approaches that connect culture, economy, and territory.
Through examples from experiential tourism, local ecosystems, and place-based initiatives, participants will examine how culture and creativity can connect sectors, activate local assets, and support sustainable transformation in rural areas.
This session advocates for a model of rural development that is place-based, ecosystem-oriented, sustainable, and rooted in local identity and innovation.
Who is this session for? Policymakers and professionals working across agri-food, cultural and creative industries (CCIs), proximity and social economy, retail, and tourism.
Speakers:
- José Manuel Colsa, Founder of Vamos Rural and Origen 0
- Annabelle Favreau, EU Project Manager, Linka Lab
- Alexandra Yaghil, European Policy Expert and Project Manager
Moderated by José Carlos Ceballos, Director, International Area of Centro Internacional Santander Emprendimiento (CISE), and
- Haude Blanc, Networking and Project Officer, Rural Pact Support Office
- Klaus Ehrlich, Coordinator of the Pact for Skills Tourism LSP
- Chiara Lipari, Project Officer, Social Economy Europe
Moderated by Paolo Montemurro, Director or Materahub and co-lead of the Creative Pact for Skills
What can the EU offer the cultural and creative sectors? Which funding is available under the Creative Europe programme, what are the priorities and how can you write a strong application? And what’s next?
Hosted by Creative Europe Desks Wallonia-Brussels, Flanders and The Netherlands, this session introduces participants to the Creative Europe and upcoming AgoraEU programme, with a focus on the Creative Europe Culture subprogramme and international collaboration for the cultural and creative sectors (excluding the audiovisual sector, which is covered by Creative Europe MEDIA).
Speakers:
- Ariane De Vriendt, Advisor, Creative Europe Desk Flanders
- Nathalie Marchal, General Manager, Creative Europe Desk Belgium – Wallonia Brussels
- Albert Meijer, Advisor Creative Europe Culture, DutchCulture | Creative Europe Desk NL
13:30 – 14:30
Lunch
Venue: ICHEC Cantine
14:30 – 16:00
Parallel Thematic Sessions
Venue: ICHEC Brussels Management School
Led by Cultuurloket, northern ireland screen, mediarte, and the Creative Pact for Skills – Entrepreneurial Skills Working Group, this interactive session will focus on learning ecosystems: close collaborations between educators, industry parties, funders and policy makers to foster resilient creative careers. The speakers will present case studies from the audio-visual sector in Belgium and Northen Ireland, focusing on both youth creative career development and lifelong learning.
This session will explore thus how creative careers develop over time and highlight the importance of a strong, interconnected ecosystem to support that journey. It will demonstrate that talent development is not about fixing individuals but rather strengthening the connections around them. A resilient creative career needs more than skills. It needs ad-hoc tools, continuous support and a learning ecosystem.
The session also addresses the topic of cross-sector policy support required to sustain, scale up and replicate learning ecosystems it in other sectors.
Who is this session for? This session is designed for policymakers, educators, cultural organisations, and learning ecosystem builders and changemakers interested in strengthening pathways into and through creative careers.
Speakers:
- Sean Boyle, ScreenWorks Lead, Into Film
- David McConnell, Head of Education, Northern Ireland Screen
- Annemie Verlinden, Financial management and European projects officer, Cultuurloket
- Jan Vermoesen, Director, mediarte
Moderated by Jon Heemsbergen, Director, Art-up
Hosted by CREDEX and the Creative Pact for Skills – Micro-Credentials Working Group, this session explores how micro-credentials can make diverse and often informal creative skills more visible, recognised, portable and valued across education systems and labour markets.Â
Moving from policy reflection toward practical implementation, the session brings together policy, education, industry and micro-credential providers to explore:Â
- balancing flexibility and standardisationÂ
- barriers to micro-credential adoptionÂ
- skills recognition and portabilityÂ
- trust and collaboration across the ecosystemÂ
- priorities for wider adoption across EuropeÂ
The discussion will draw on challenges identified through the CREDEX Living Labs and Policy Forum, highlighting what is already working in practice, where tensions and barriers remain, and what needs to change. The priorities emerging from the session will feed directly into the CREDEX Roadmap Session on 9 September.Â
Speakers:Â Â
- Saija Heinonen, Project Manager, Metropolia University of Applied Sciences (Gamebadges project)Â
- Gareth Lee, Manager, SkillnetÂ
- Denise Stanely Chard, Founder/Director, CLOCK YOUR SKILLSÂ
- Johan Van Aalst, Director, sQuare AmsterdamÂ
Â
Moderated by Becky Riches, Senior Project Manager, Materahub, Nerea Rojas, Coordinator, Creative FED and Sarah Daly, Executive Director, Creative Spark
Hosted by EIT Culture & Creativity, this session brings together European initiatives and EU-funded projects, and key stakeholders working on the impact of Artificial Intelligence in the Cultural and Creative Sectors and Industries (CCSI). Participants will explore how the CCSI can actively shape and position itself within the urgent transition towards a human-centred AI future. The audience will walk away able to draw inspiration from impactful approaches to one of the most pressing challenges facing CCSI today.
Speakers:
- Marco Cappellini, CEO & Co-Founder, ArtCentrica
- Amleto Picerno Ceraso, Professor of Computational Design, University of Naples “Federico II”; Architect, CEO and Founder of Medaarch, CEO of Mediterranea Design, Medaarch
- Lucas Evers, Principal Researcher for Art, Science and Society, Waag Future Lab
- Susana Nogueira, Policy & Project Officer, EfVET
- Adriana Pereira, Co-founder, The Fabricant
Moderated by Solène Moutier, Education Programme Manager, EIT Culture & Creativity
16:00 – 16:30
Coffee break
16:30 – 18:00
Creative Confidence in Action
Venue: ICHEC Auditorium
Watch livestream (passcode: CSW26)
“Creative Confidence” is described as “the capacity to turn creative thinking into action.” Bringing together perspectives from creative business, innovation, education and environmental sustainability, the session offers a moderated conversation exploring how creative skills can generate tangible impact within organisations and across sectors—and what can make the difference between a creative idea and meaningful change.Â
Through concrete experiences and examples, the discussion will explore what it takes to embed creative approaches beyond the Cultural and Creative Sectors and Industries: creating the conditions for experimentation, connecting different forms of expertise, and enabling individual initiatives to contribute to wider organisational and societal transformation.Â
Welcome:Â
Brigitte Chanoine, Rector, ICHEC Brussels Management SchoolÂ
Speakers:Â
- Nina Bozic Yams, Leader of Societal Transformation, IVL Swedish Environmental Research InstituteÂ
- Marco Cappellini, CEO & Co-Founder, ArtCentricaÂ
- Virginie Civrais, CEO, ST’ARTÂ
- Rolf Hughes, Director of Education, EIT Culture & CreativityÂ
Moderated by Ruba Saleh, Associate Professor, ICHEC Brussels Management SchoolÂ
18:15 – 19:15
Creative Pact for Skills – Members Meeting
Separate registration required>
Meet the Creative Pact for Skills community
Join members of the Creative Pact for Skills and others interested in its work for an informal hour of introductions and networking.
The Creative Pact for Skills brings together businesses, educators, policymakers and cultural organisations across Europe to strengthen skills and learning in the Cultural and Creative Sectors and Industries. Its Large-Scale Partnership connects more than 240 organisations working together to support the development of future skills across the creative sectors.
This meet-up is an opportunity to get to know who is part of the community, discover what others are working on, exchange experiences and make new connections. It is open to current LSP members as well as people interested in finding out more about the Creative Pact for Skills. The format will respond to the people in the room, with the emphasis on meeting one another and building connections.
The Creative Pact for Skills Board:
- Paolo Montemurro, Director, MateraHub
- Gerin Trautenberger, President of Creative FED
- Isabelle Vérilhac, Board Member, BEDA
19:30
Optional Networking Dinners
Participants can opt into a facilitated matchmaking process and join small dinner groups for informal exchange and cross-sector networking. Please note that dinner is at your own expense.