Thursday, 25 September

Not Just Collection Holders: Expanding the Value Proposition of Heritage Organisations in Innovation Processes

What do heritage organisations offer in collaborative innovation processes? Too often, their role is limited to valorising collections or exploring reuse in contexts such as creative production and technology development. Yet their expertise goes far beyond this; education and curation, technology and infrastructure, partnerships, advocacy, and participation. This potential is often overlooked by other sectors and policy makers, leaving many struggling to articulate their value to potential collaborators. This interactive workshop invites participants to rethink and reflect on the innovation potential of heritage organisations and consider the new skills, policies, and cooperation methods needed to embed them more fully in innovation ecosystems.

Organised on behalf of ekip, the new Innovation Policy Platform for the Cultural and Creative Industries.

Speakers:

• Gabrielle Aguilar van Gend and Kelly Hazejager, Netherlands Institute for Sound & Vision

The “Building Futures” workshop is about prototyping futures in a co-creative and experimental way as a group. We will use our material-based method, which generates a deep dive into a jointly chosen topic. Our method isn’t about mastering a craft or looking for perfection. We create and provide a space that invites our participants to think with their hands, connect with their intuition, and free their minds by engaging with materials and their bodies. The imperfections, the raw edges, and the moments of uncertainty are exactly where creativity lives. By leaning into the unknown, we invite participants to imagine, prototype, co-create, and reflect—all at once. We believe that intuitive, results-open making is a way of thinking—a tool that supports our curiosity and playfulness, nurtures our creativity, fosters communication and collaboration, and encourages reflection—with a critical mindset, to cultivate those skills and mindsets that are essential for a constantly evolving world.

Let’s experiment, build and be surprised by what emerges along the way and we will let the process shape what insights, important questions we will find together.

Speakers:

• Tobias Zucali and Martin Hochreiter, mkrz lab

Co-creation with AI in the Cultural and Creative Sectors

In this hands-on workshop, participants will actively engage with AI to explore how digital tools can support co-creation, planning, and decision-making in the cultural and creative industries. The session begins with a brief introduction to AI-enhanced dialogue methods, followed by an individual digital skills self-assessment using an AI-supported tool. Based on shared needs identified through AI-generated insights, participants will break into groups to co-develop concepts in real-time collaboration with AI. The session concludes with a joint reflection on the experience, discussing both the opportunities and current limitations of AI in creative co-production. Participants will leave with a deeper understanding of their own digital readiness and new perspectives on integrating AI into their professional practice.

Speakers:

• Peter Hiltunen, Kulturakademin
• Emmi Maijanen, LAB University of Applied Sciences
• Tuomas Pohjola, University of Turku
• Markus Sjöberg, Tampere University

How can better insights into the impact(s) of cultural and creative work help to improve access to finance? This session builds further on insights from Creative FLIP about financing cultural and creative work in transformative times and the growing attention of public and private financiers for impact financing. In an interactive setting, participants will explore how an impact-oriented business model can guide strategic partnerships, funding models, and investor engagement. Through insights into impact mapping, funding alignment, and monitoring, the session invites all participants to reflect on the role of impact in shaping more sustainable cultural and creative organisations.  

Speakers:

• Isabelle De Voldere, Creative FLIP, IDEA Consult
• Joost Heinsius, Creative Flip
• Barbara Stacher, European Commission DG EAC

Flexibilní celoživotní vzdělávání v kulturních a kreativních odvětvích: volitelný doplněk, nebo klíč k budoucnosti?

The topic of micro-credentials and flexible forms of education is highly relevant for the Czech Republic. Join us for a discussion with key Czech stakeholders on how to effectively design, implement, and offer micro-credentials. We will explore opportunities for engagement and consider how this initiative can support our artists and creative professionals in enhancing their skills and competitiveness in the labour market.

The session will be held in Czech.